Feature Friday: The Bookish Flame

Note: Feature Friday is a new feature on Amanda’s Nose in a Book where I interview owners of small bookish businesses, bookstagrammers, and book bloggers. Stop by every Friday to get to know another person in our wonderful community. Questions that I ask Jen appear in a heading or in bold, with her responses underneath them.

Hi Jen! Welcome to my very first Feature Friday! I’m really excited to be interviewing you.

I’m excited to be able to help you out and be your first feature!

Feature Friday- The Bookish FlameTell us a little bit about The Bookish Flame. What inspired you to start a bookish candle company?

Well, I am a book and fandom-based candle company. I started the company after being on Bookstagram for about 4 months and seeing the popularity (and my own enjoyment of) other companies’ candles. Really, I have dreams of being my own boss someday, but had never tried anything like this before and the community is just a really supportive place to start something like this.

What was the first scent you developed? Is it still in your shop?

All of my very first scents are still in the shop (for now). I don’t remember which was the very first. I think Brave at Heart. But my House candles, Pumpkin Pasties, Wizardy Drink, Gansey, Ronan, and the TLC guys were what I started with.

What is your favorite candle that you’ve created?

I really love the combination in Warner. Gardenia is one of my favorite smells and it’s an unexpected contrast with the peppermint. It’s oddly comforting.

You have a new candle line coming up, can you tell us ABout it?Feature Friday- The Bookish Flame

Sure! It’s called The Bookish Home. Right now it is just a line of 6, autumn-scented, woodwick candles that come with undyed white wax. I’m hoping to create 5 permanent scents for this line that are not related to book characters or places, and then rotate the seasonal line. So expect Winter/Holiday candles soon!

Will we see other new products from The Bookish Flame in the coming months?

There will be some changes and some changes to some existing products, but not necessarily new products. But never say never.

What has been the best part of working with the bookish community on Instagram?

The people I’ve met! My 7 lifetime reps–as you know–are an amazing group of women and it really means something to be able to trust someone with my candlebabies. The lovely thing is, each rep was a customer first, and that was something very important to me.

YFeature Friday- The Bookish Flameou also just released a book this week, what can you tell us about that?

I wasn’t expecting you to bring this up! I did though. It’s my 17th self-published book, House of Snakes. It has a little bit of the Persephone/Hades story from Greek mythology in it, but really focuses on their daughter, Victoriana. Some early reviewers have referred to it as a more grown up Percy Jackson, but very different in the roles I’ve put the gods in…like Hades as a somewhat overbearing father with impeccable taste in clothes and home decor.  

Quick Questions:

  1. What are your hobbies other than writing and candle making? I do yoga every day even if it’s only for 5 minutes.
  2. What book do you find yourself recommending the most? I really love The Night Circus and A Million Junes, and feel like they are underloved so I’m always recommending them!
  3. What is the best book you’ve read so far this year? That title still belongs to The Cruel Prince. I’ve had a bit of a slump, so I haven’t had many 5 star reads.I am enjoying My Plain Jane though, which has broken me out of my slump.
  4. What are some of your favorite bookish shops? I’ve cut back so much on my bookish spending since my new full-time job. But I love so many! Some include Sew Feather, Shelflove,Three Knocks Candles, From the Page, and Bibliophile Prints.
  5. Who would you like to see featured on Feature Friday? I’d love to see Sew Feather or Shelflove because I knew both Robin and Dania, respectively, before their businesses took off and I think it would be interesting to hear their stories and how they’ve become successful business women.

Thanks for hanging out with me today, Jen!

You can find Jen on Instagram @thebookishflame and @authorjenniferlkelly
Check out her shop
Buy her books!

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